• snooggums@kbin.social
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    1 year ago

    Rebranding Twitter is a terrible idea. The whole branding is so embedded in culture as both a thing and a verb that the whole company’s value is the brand.

    Some rebranding is a good idea, but this one is terrible.

    This is coming from someone who always disliked Twitter, but can acknowledge it was successful for what it intended to be.