Audiences attending the SXSW premiere of “The Fall Guy,” starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.
AI has all the popularity of the spoiled vaping neighbor kid and his new drone.
Businesses love it because it will vaporize the workforce. Consumers hate it because they know they’re going to get a severely degraded experience in return.
Nuff said
and tech workers have mixed feelings about it, because it’s made their job 10x easier whilst making them 10x more expendable
What? No it hasn’t.
Which part of my statement are you objecting to. I can definitely say the first part is true (N=20), and say the second part is somewhat true and growing (N=5), from my own personal observations of friends, family, and colleagues.
found the AI
guess I found the new “ok, boomer” blanket dismissal phrase… this will be a fun decade
Fuck Off Shillbot 9000
There are impressionable youths for you to lie to elsewhere
All you get is a base to work with, i have never had a working solution out of there. They tend to create commands and parameters which aren’t existing just because it would be logical, it works like a naive brain.
It is a glorified Google search and won’t replace any tech workers for quite some time, or never. I would compare it with a calculator for techies, if you have no idea what you’re doing you won’t get anything out of it.
Sometimes a base is all you need though. I have colleagues whose job it is to write trainings based on tool workflows, and this is something that AI can do right now, flawlessly
True, but the point ist that it’s worthless without a person
Spot on
Deadass fam, no cap.
It sucks that anything capitalism touches turn to shit.
It is a great tool when used properly. But everyone and their mother has an AI startup with prompt engineers, whatever the fuck that means.
It can be so much more than a fucking tech fad, but it is destined to be milked and pushed down our throats to make rich people richer until this cow dies and a new one come in the repeat the cycle.
I am mad that our shot at AI will only be a tool to fuck us over.
@Croquette @DestroyerOfWorlds It’s all open source though and anyone can use it
Open source? Not the best currently available models.
Models are getting more efficient and hardware is getting more powerful, it’s completely feasible that open source, self hosted, GPT4 equivalent and better models will be completely viable to run as individuals for reasonable costs (hundreds, not thousands) in the not too distant future.
As always, the will and knowledge to use the tools falls to the individual.
@Xerxos no, and i don’t mean to be all hand-wavey and say ‘oh AI isn’t a problem because it’s open source’ BUT, it does give me some vague hope because an increasing number of really good models are being open sourced and lots of people not working for shitty corporations are having a lot of success with non-corporate AI models so… i dunno, some good could come of it?
some bad could be mitigated? maybe?
Yeah but it will be used to make our life shittier and that’s the issue.
@Croquette yeah, i feel like if today, someone invented a cure for cancer, it would be weaponized as leverage against some group/country
it’s alot to do with the political state of the world which is a lot to do with enduring oligarchies
Sadly it’s still ragingly popular in the tech start up / tech bro / LinkedIn cringe world.
My job is, among other things, ML related…I try to warn them off of this rhetoric all the time but they can’t stop being distracted by the shiny jingling keys.
I also work in ML, and it’s really hard to convince people that generative AI is just a gimmick and does not have the same value as other kinds of models like classification models. Computers should do utilitarian things, not social things.
Using AI to automate simple tasks is the future. Using AI to automate complex human tasks that involve socialization should not be the future.
Even some non-generative graphics AI like GroundingDINO and SAM have excellent uses for graphic artists and photographers that don’t betray the creative process or remove the human from the process of creation.
But once you get the AI to try to be original, or perform a social task, you’re headed the wrong direction. This is all short term hype. In the long term, either the bubble pops, or we find ourselves locked in a prison with our monsterous creation.
As you say, responsible ML is an interpretable scalpel, not a black box hammer. These ocean boiling LLMs purporting to be a tool with universal generalism are such a categorical disaster–for ecology, for the health of the field, for public understanding.
It’s hard to go to work and have these conversations over and over again, to be honest it’s depressing, wearing me down. I suspect I’ll say no one too many times to “putting AI in our product” (by which they mean destroying simple well designed navigation by putting everything behind a chatbot search etc) and be let go.
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Unfortunate thing is your mate is on par with the working knowledge of big venture capital swilling CEOs, CTOs, not to mention the other departments trying to get in on that sweet sweet prompt “magic”
Carter’s urge to “be an AI thinker” didn’t go over well. “You know your business is going to be disrupted. You need to stop resisting and start learning,” she said, her words drowned out by the crowd.
Stop resisting!!
“Disrupted”. Grooooaaannn
You don’t like unemployment or being paid less so the billionaires can take more? Why are you so anti-progress?
I thought you are our cattle!
Right now, many are! Fight back and retake our rightful place as people with rights above those of corporations.
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I get this reference.
Do you not have nets, exile?!
The fuck is a “sizzle reel”. I mean, I get what it probably is from context, but who comes up with this shit
I am generally confused as to how you’ve never heard the term before and are just assuming it’s a new phrase.
Da fug is a sizzle reel. Sounds like a term 1st graders came up with…
Marketing and executive work shares many similarities with being in first grade. Flashy colors and stupid slogans go pretty far when the target has a child’s brain.
The target being the executives who will approve the marketer’s work.
I’m dying. 🤣
It’s actually Sizzler Eel, it’s my pet fish.
A short video normally no longer than 3 minutes designed to show off a product, usually in the form of a montage.
It’s an old term so I can’t imagine how you could live your life and not hear the term.
There’s no need to be a dick about it, just because you know a something doesn’t mean everyone else must also know it. I can guarantee there’s common terms you aren’t familiar with. Especially when you consider that this is marketing jargon with common alternate terms (eg demo reel).
Yup, I’ve been in the workforce for quite a while and I don’t think I’ve heard the term before. I generally avoid marketing types and try to avoid new product launches because I don’t like all the BS the marketing departments come up with to try to sell me on their half-baked crap (I usually wait for independent reviews).
So if I’ve heard it, I’ve tuned it out. I’ve heard of “demo reel” (i.e. when trying to get sponsored as a skateboarder or whatever) and “show reel” feels familiar, but not “sizzle reel.”
In my line of work (software development), video is rarely the desired format for anything, and certainly not as a demonstration of skills. We largely work in text, and if you asked me to make a demo reel of something, I’d have to spend some amount of time looking up how to do that (I haven’t edited a video in decades, aside from short screencaps). If I ever need to do that on the regular, I know it’s time to retire or find a new job…
If people are going to be dicks about not knowing the term I’m going to be a dick about knowing the term.
how were they being a dick? I’ve never heard of it either, your weird gatekeeping over a fucking marketing term is very strange
If you don’t know a term you look it up or you ask. Like you should probably do for “gatekeeping”
You don’t turn around and go. “who made this term a five year old, oh wait executives are five year olds”.
That’s being a dick because they are proudly showing off their ignorance and colossal ego.
When and in which context would I have heard this?
When
Any time a product is being shown off.
Context
Fucking anything. Apple showing off its new iPhone features, a studio showing clips from its upcoming shows, and an actor showcasing their previous work.
Understand that many people live their entire lives without caring one tiny bit about any of those things.
Which is why I said it can be anything.
I’ve seen such things (though not Apple presentations) and don’t recall ever hearing the term sizzle reel.
I ignore all of that crap. When Apple or wherever makes a new thing, I read about it in text and maybe watch a YouTube video with highlights. I don’t care about upcoming movies or shows, I care about what exists and what reviewers have to say about it.
I’ve helped a friend make a skateboarding demo reel (he called it a demo tape) to try to get sponsored, but that’s about it. I’m guessing this is a name for the same type of thing?
At work, I deal mostly in text, and if we have to watch a video about some upcoming initiative, I’ll either skip the meeting or get work done with the audio in the background, because I know it’s a waste of time. I’ve never cared to know what the marketing dept calls those videos, they never have anything valuable in them.
Elitists who make money from nothing or off the backs of others also invent catchy phrases to glorify and sanitize their worthless activities.
https://en.m.wikipedia.org/wiki/Showreel
I’ve heard of it before and I don’t work in advertising or video production. Why is everyone focusing on this term like these guys invented it?
Super common in my industry, which is corporate events, not show biz
My favorite example is when we had to put ads in the whitespace around the site center. In webdev we called it the ‘gutter,’ the ad team calls it the ‘wings.’ Wings is more positive. The WebComponent for them is literally called you fucknuggets
Move over bacon. Now there’s something meatier!
I’m hungry now.
Yeah, reading that phrase already has me a bit pissed off. Gonna cooldown before watching the conference itself 😂
I’ve heard it before, i thought the context was for a specific product, or like a video resume for visual artists… not a video to be shown to the public at a conference
You read my mind 👏
Its kinda like when they bring out fajitas at a restaurant on one of those fake ass skillets that was just resting under a broiler and they add water or soy sauce + oil to make it sizzle, to sell it to others.
Now that’s an explanation I can get behind. Also, I now want fajitas.
More of a fart reel than a sizzle reel.
The basic message was “stop resisting” because AI is “inevitable.” I think it’s telling that this is the message the industry is going with.
I was saying Boo-urns.
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AI is a tool that makes us X% more productive (X is still debatable and bound to change)
But instead of making our job X% easier or let us earn X% more, work X% less, corporations are hellbent to fire X% of the workforce because that makes the most money.
Reminds me of the Artifect reveal.
I was there in person. From hype to disappointment so fast.
I’m almost jealous. Real Valve low-point with them tying it into their marketplace crap also. We didn’t need another ‘CS:GO Lotto’ fiasco.
At least valve probably won’t make that same mistake again like various AAA developers that continually do things that hurt their games over and over again.
This is the best summary I could come up with:
Video emerged on social media of the audience loudly booing a conference sizzle reel that featured several industry leaders speaking positively about AI.
The reel featured several speakers and panelists from previous events at the conference, including Peter Deng, vice president of consumer product at ChatGPT-creator OpenAI, and Sandy Carter, COO of Unstoppable Domains, among others.
She added that the audience showed “a high level of engagement and interest,” and had voiced their “enthusiasm and support for positive developments” in the field of AI.
Variety noted that much of the audience was likely made up of professionals in the film industry, including actors and screenwriters who just months ago were on strike — and for whom AI was a major concern.
In resolving the strikes, the studios made several concessions on AI, agreeing to prohibit it from being used to rewrite original material for scripts, and requiring the consent of actors before reproducing their likenesses digitally.
Axel Springer, Business Insider’s parent company, has a global deal to allow OpenAI to train its models on its media brands’ reporting.
The original article contains 547 words, the summary contains 178 words. Saved 67%. I’m a bot and I’m open source!
