What do people who own social media platforms gain from it and how? Where do they get the revenue from? I know that ads make up some part of it but is the revenue generated from ads enough?
What do people who own social media platforms gain from it and how? Where do they get the revenue from? I know that ads make up some part of it but is the revenue generated from ads enough?
Around 97% of Meta’s revenue is from ads. The rest of the revenue is mainly from things like Meta Quest headsets, fees from Facebook Marketplace (for orders that are shipped), etc.
Meta is a public company so all this data is public. See slide #4 in the earnings presentation here: https://investor.atmeta.com/investor-events/event-details/2025/Q4-2024-Earnings-Call/default.aspx