I am also wondering where that amount comes from. Though I do not think it should be based on profit. A company can also be unprofitable on purpose in a region in order to destroy the competition an gain market share. Then after conquering the market they increase the prices again.
In this case I suppose it also be difficult to quantify the fine. Of course the duration of the anti-competitive behaviour should also be taken into consideration and apples low willingness to better itself. Is there any article explaining the 500m euro?
No you’re getting somewhere. Buy 1B in property put it in a company. Then use that as a mortgage to get a higher loan to buy some more. This way you can in addition avoid paying taxes.