You’re right, battery news IS always breathlessly excited about the next crazy advancement, but they have a lot of things in their favor on this one. They broke ground on a manufacturing plant last year, which is not the case for most battery news stories. And the battery uses no rare earth metals, is non flammable, and performes better by nearly every metric than lithium ion. If they make it to market, I think they will absolutely be revolutionary.
I am not any kind of expert either, but I have been following this company for a couple of years. If it makes it to market and is at all price competitive i can’t see it not being a big deal. Granted, that is an if, not when, but they seem to be further along than most battery tech you read about.
No rare earth metals or even nickel or copper, has a very flat degradation curve even at charge rates up to 30C (testing stopped at 3k cycles in the coin cell tests), non flammable and non toxic. The only thing you would wish for is better capacity, but it is already better than any mass produced Li ion cell, and it has a theoretical maximum a couple times that of Li ions.