a HUD would be more in your field of vision in terms of the X and Y dimensions, but in the Z dimension, depth, in the worst place of all.
Focusing your eyes an inch away from your face is, unfortunately, taking your eyes off the road. The closer something is to you, the greater and greater focal length change is required. Switching between road vision and 1-inch off your face is much much harder than switching between road vision and 24-inches away from your face (where conventional speed dials are, on the handlebars).
It’s not just about the time and effort it takes to do this. When your eyes are focused 1inch away, everything on the road will be super blurry. When your eyes are focused 24 inches away, the road will not be as blurry, and it’s easier for your eyes to jump back onto the road.
Yes. I make digital products for a living and our process is continuously informed by usage statistics from our customers. We also do focus group testing, and it has its place, but live data feedback gives us statistically meaningful readings of how people use our products and this tells us what to focus on to make them better.
Apple has been in pure focus group testing for a decade+ on this product and they absolutely just need to get into the field and accelerate their development with usage statistics. It doesn’t have to sell in the tens of millions. Remember focus group participants number in the dozens or hundreds, and a secretive company like Apple can’t afford to have too many of them.
The Vision Pro marks the end of prototyping and the beginning of actual product development. This is why I don’t care at all about the v1 product. It’s a starting point. Everything interesting happens from here on.