I can’t access the research article “craic in a box: commodifying and exporting the irish pub” anymore, but there’s a decent enough Vice article that goes over it: https://www.vice.com/en/article/a3d8gb/why-irish-pubs-became-the-biggest-food-and-drink-export-since-mcdonalds
Basically corporations packaged up and sold the theme and decorations that made Irish pubs feel authentic.
I wonder if using AI/ML is just the natural evolution of that kinda thing.
My dad had the rare chance to name his position whatever he wanted, but the higher ups still rejected his choice of Grand Poobah.