If only the BBC does it then sure, it’s pointless. If the BBC does it and you and I consider it, it might change things a bit. If we do and others do, including large websites, or author guilds starting legal actions in the US, then it does change things radically to the point of rendering OpenAI LLMs basically useless or practically unusable. IMHO this isn’t an action against LLMs in general, not e.g against researchers from public institutions building datasets and publishing research results, but rather against OpenAI the for-profit company that has exclusive right with the for-profit behemoth Microsoft which a champion of entrenchment.
Or you stay in your bubble, not seeing any algorithmic suggestion but only discussing with people you trust. Not saying it’s better but definitely one possible way to use it.